Well, the guys at sell!sell! recently did a post about conformity in the advertising industry and how a lot of us are a part of it. This is relevant. To most everyone. Yes, it's a regurgitation and paraphrase of what Paul Arden said: "don't try to win awards."
But yeah it's a bit more than. Samey me too advertising is popping not just everywhere in the street, but everywhere in the award books and annuals as well.
Now I don't know if I'm lunatic enough to take back the asylum, but I'm definitely guily of doing samey-looking-wannabe-hipster ads. For the book. This is of course, unacceptable. Changing the record requires a lot more than just picking out another record from the shelves.
Well currently as it stands, we're going some distances. Maybe we're finally tipping the point of no return. Right into employment. Now that's something to look forward to.
No comments:
Post a Comment