*raises hand* Teacher, I got a question.

How would you define creativity?

Anything, everything, nothing.

It's dIfferent things to different people, disciplines, and businesses.

Something completely new? Different but same? same same but different?

It seems at least, for every discipline there is a creativity checkbox. They almost always vary.

Does everyone have it? Or only a select few? Who decides what is "creative"? Why are they to be trusted?

One little word to rule them all, and in the darkness bind them.

One little concept at the centre of every human achievement. EVER.

Why be creative?

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Why not?