So many things change at the last minute these days. Nothing goes according to plan, or everything does, and the last crucial part of the plan crumbles and then shit flies.
I was going to write about how frustrated I am in putting my book together. Many people telling me to do different things. "If you do this you'll get hired"
This is your golden egg, sure-fire plan, Ace in the hole, trump card.
Stupidly, I listened to all of them and did what I was told.
What's this eh? a book should only have print ads, visual, headline copy?
By Joves.
What else?
No body copy, no long copy?
Holy crap man.
Oh and forget TV-scripts and Radio scripts too. They're bad news.
Why?
I don't know.
Maybe creatives these days are too busy to take time to read your pathetic, badly written little script, maybe it's just a pre-conception that juniours can't ever do anything well other than print.
I don't know.
Nah this won't work, no link with the product.
That's WAY too safe man.
"Unleash your creativity!"(seriously, I was told this)
Fact is, mate, Creative Directors want to be shocked.
Let's give them something funny, witty, and FUCK the product, selling point, and target audience while we're at it man.
We're fucking Juniors.
Who gives a shit?
Everyone's telling you something else, something different.
Sometimes you find someone who makes sense.
I guess this is kind of a thank you letter to Dave Trott for putting up this post.
For whatever reason, the man blogs every day. I suspect it's something to do with keeping himself sharp and on edge. If that entertains people as well, icing on the cake.
My head still feels like it's about to explode, I'm going to do something about it.
Tuesday, December 23, 2008
Monday, December 22, 2008
daily writing: spill.com
The thing about video reviews is they're rather hard to find. Video movie reviews are doubly so, but they do a good job at striking a balance between entertainment and journalism. Whenever they're done right that is.
The Spill crew are Korey, Cyrus, Leon and another white dude whose name I can't spell. Carlyle or something according to spell-check. Sounds like Kal-El to me. Whatever.
4 dudes, 2 white 2 black sitting around talking about movies may not sound like much, but the Spill crew bring a fresh take to the tables that make most of their reviews worth a watch, especially if you've seen the films. It's a great balance of personality.
All four of the reviewers bring a different point of view, and the good thing about it is you never feel like one guy is dominating the
Each review is about 4-5 minutes long and much like the ebert and siskel reviews of old, they spend the first half of the review setting things up. While they may not be as insightful or informative as some other written reviews out there, the kitchen table discussion, impromptu feel that these guys exude generally make most of their reviews a good watch. They laugh in the middle of reviews, crack superman jokes, sex jokes and all sorts of shenanigans before the review takes a serious turns and they begin discussing the meat of the film. Craft, acting, character development and so on. Granted, a four minute video holds nothing when it comes to a well written article, but they do a good job on giving you a taste of what they movie is about and if it's worth your time and money.
They pretty much follow the Ebert style of reviewing where each movie is graded differently based on what kind of genre, expectations and target audience the film has. Each film generally receives a fair review but they never hesitate to call a turd a turd.
Granted, I don't really agree with all the opinions these guys have, and it may not have the big journalistic names as other reviews, but if it's anything they have in abundance is passion and wit. And that, in my opinion, is worth plenty.
The Spill crew are Korey, Cyrus, Leon and another white dude whose name I can't spell. Carlyle or something according to spell-check. Sounds like Kal-El to me. Whatever.
4 dudes, 2 white 2 black sitting around talking about movies may not sound like much, but the Spill crew bring a fresh take to the tables that make most of their reviews worth a watch, especially if you've seen the films. It's a great balance of personality.
All four of the reviewers bring a different point of view, and the good thing about it is you never feel like one guy is dominating the
Each review is about 4-5 minutes long and much like the ebert and siskel reviews of old, they spend the first half of the review setting things up. While they may not be as insightful or informative as some other written reviews out there, the kitchen table discussion, impromptu feel that these guys exude generally make most of their reviews a good watch. They laugh in the middle of reviews, crack superman jokes, sex jokes and all sorts of shenanigans before the review takes a serious turns and they begin discussing the meat of the film. Craft, acting, character development and so on. Granted, a four minute video holds nothing when it comes to a well written article, but they do a good job on giving you a taste of what they movie is about and if it's worth your time and money.
They pretty much follow the Ebert style of reviewing where each movie is graded differently based on what kind of genre, expectations and target audience the film has. Each film generally receives a fair review but they never hesitate to call a turd a turd.
Granted, I don't really agree with all the opinions these guys have, and it may not have the big journalistic names as other reviews, but if it's anything they have in abundance is passion and wit. And that, in my opinion, is worth plenty.
daily writing: movies
Watched dark knight, thank you for smoking, and fargo.
Awesome, great, good. In that order. Also watched a bunch of movie reviews.
And now time to do more ads.
Awesome, great, good. In that order. Also watched a bunch of movie reviews.
And now time to do more ads.
Saturday, December 20, 2008
daily writing
Guiness say: "Good things come to those who wait."
Confucius say: "old one no go, new one not come."
me? I just say "fuck" alot.
Confucius say: "old one no go, new one not come."
me? I just say "fuck" alot.
Friday, December 19, 2008
daily writing: End of an era.
Say what you will about his turtleneck-wearing ass, there's no denying the impact Steve Jobs has had on Apple, and conversely the entire consumer electronics industry.
Now that he's retiring from his position as annual MacWorld keynote presenter, maclife.com has put up a collection of "greatest stevenote moments."
It's an interesting post and if you've just been an Apple user and fan for the last few years as I have. It's fascinating to see how the power of one individual turned what was basically a dying company into the beloved giant that it is today.
At the very least, it's a great series of presentations. It's just amazing how much charisma this one person can exude. Of particular interest is the 1997 MacWorld expo at Boston.
"Deep in the dark “beleagued Apple” days a vest-and-collarless-shirt wearing Jobs, freshly returned to Apple, gives an impassioned speech about Apple’s continued relevance in the computer industry. He then shares the startling news of a new Apple-Microsoft alliance, including Internet Explorer as the default browser on all Macs. The crowd is not happy. Steve goes on to explain that Microsoft has kindly ensured Apple’s survival for a while through the purchase of 150 million bucks worth of Apple stock (non-voting shares, he hastens to explain)."
Goodbye, Steve Jobs Keynote, we had such fun times.
Now that he's retiring from his position as annual MacWorld keynote presenter, maclife.com has put up a collection of "greatest stevenote moments."
It's an interesting post and if you've just been an Apple user and fan for the last few years as I have. It's fascinating to see how the power of one individual turned what was basically a dying company into the beloved giant that it is today.
At the very least, it's a great series of presentations. It's just amazing how much charisma this one person can exude. Of particular interest is the 1997 MacWorld expo at Boston.
"Deep in the dark “beleagued Apple” days a vest-and-collarless-shirt wearing Jobs, freshly returned to Apple, gives an impassioned speech about Apple’s continued relevance in the computer industry. He then shares the startling news of a new Apple-Microsoft alliance, including Internet Explorer as the default browser on all Macs. The crowd is not happy. Steve goes on to explain that Microsoft has kindly ensured Apple’s survival for a while through the purchase of 150 million bucks worth of Apple stock (non-voting shares, he hastens to explain)."
Goodbye, Steve Jobs Keynote, we had such fun times.
Tuesday, December 16, 2008
daily writing: another spot of trott
Just because I have so much to share. *snark*
A recent post caught my untrained eye. But then again with headlines bolded and the size of elephants, who wouldn't notice? The title is "Radical Common Sense".
Apparently in an agency he worked for they used to have a "Radical Common Sense Session" every Friday. I suspect that it's much like casual Friday, just more casual and with crazy shit.
Someone appointed the week before would present a example of "radical common sense" which, in essence means that you show something so simple, obvious, yet clever that you go "Now why haven't I thought of that?" I think it has to be non-advertising related, and it could be anything from a dishwasher with hands to African Totem poles made from cheese. I don't know. It's not made entirely clear what they should be. Which is kind of the point I assume.
Maybe I'll do my own weekly or bi-weekly thing where I present an example of radical common sense. If you can't tell already, I'm in love with the phrase "radical common sense.
A recent post caught my untrained eye. But then again with headlines bolded and the size of elephants, who wouldn't notice? The title is "Radical Common Sense".
Apparently in an agency he worked for they used to have a "Radical Common Sense Session" every Friday. I suspect that it's much like casual Friday, just more casual and with crazy shit.
Someone appointed the week before would present a example of "radical common sense" which, in essence means that you show something so simple, obvious, yet clever that you go "Now why haven't I thought of that?" I think it has to be non-advertising related, and it could be anything from a dishwasher with hands to African Totem poles made from cheese. I don't know. It's not made entirely clear what they should be. Which is kind of the point I assume.
Maybe I'll do my own weekly or bi-weekly thing where I present an example of radical common sense. If you can't tell already, I'm in love with the phrase "radical common sense.
home alone. day 4?
Awoke at 12. Again.
Against my will, I got up, went to the dining room, checked my emails, and read pick me for a few more pages before brushing teeth.
Spent some time finishing up ads from yesterday. Still flailing my head from last night's left4dead session. Boy that went on for a while. Stupid fuckers only stayed in two's thinking they could hack it just the two of them. We bid goodbye to Mercy West hospital 2 hours in, but the clock struck half past 2 by then. And only one of us got out alive. It was blisteringly painful.
Fucking tards.
Anyway. Went out, had breakfast at the breakfast house downstairs. Waited in line like a good sheep at the bank to deposit Eric's money. Then headed home. Humming to myself all day.
Came back, disappointed myself Heroes and cheered for Terminator, hoping it doesn't get canceled. Worked on ads again. Roads that look like roller-coaster trails are surprisingly hard to draw.
It's Ivy, on msn. Hasn't she gone yet? Apparently not. Silly girl. No planning whatsoever. I just hope she gets a ticket. If she doesn't she'll just have to stay in London for a few more days. Which might be a good thing for me.
Told her about my mistake.
hardy har har.
Next time some retard asks of the prettiness of any of my friends I say NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO.
Sorry friends but it's to protect youse.
Oh hehe.
Hope he doesn't read this. If you are I'M SORRY.
Just had a coupla ideas or RyanAir. But I have no idea how to present them. Yet. It'l come. In fact, it came while I was writing this.
Joey calls. Talk shit for abit, and then tells me he's booked a table at four seasons at bayswater for 7pm.
hoooh boy.
At least Ivy will be able to taste the often-mentioned-always-referenced-but-I-haven't-tried Four Seasons Roast Duck©. Just because it is SO GOOD as I'm told. We'll see.
Also asked if I wanted to stay over at his place tonight so it would be easier to pick up Ivy at 8 tomorrow. Technically he's right. His abode is only a bus's ride away, 15 mins from Heathrow. Waking up late, PS3, all those are very good incentives. But then I remind myself I've been waking up late for the past few days already.
I'll have none of that.
So for all intents and purposes I declined his generous offer.
10 ten times at least.
Sigh.
He's cool tho, just a dick sometimes.
And very pushy.
Anyways. Tomorrow big day. Ivy coming. Wimbledon. Four Seasons. I'm letting Joseph pay this time. Better turn in early. After I do up the RyanAir ad of course.
Against my will, I got up, went to the dining room, checked my emails, and read pick me for a few more pages before brushing teeth.
Spent some time finishing up ads from yesterday. Still flailing my head from last night's left4dead session. Boy that went on for a while. Stupid fuckers only stayed in two's thinking they could hack it just the two of them. We bid goodbye to Mercy West hospital 2 hours in, but the clock struck half past 2 by then. And only one of us got out alive. It was blisteringly painful.
Fucking tards.
Anyway. Went out, had breakfast at the breakfast house downstairs. Waited in line like a good sheep at the bank to deposit Eric's money. Then headed home. Humming to myself all day.
Came back, disappointed myself Heroes and cheered for Terminator, hoping it doesn't get canceled. Worked on ads again. Roads that look like roller-coaster trails are surprisingly hard to draw.
It's Ivy, on msn. Hasn't she gone yet? Apparently not. Silly girl. No planning whatsoever. I just hope she gets a ticket. If she doesn't she'll just have to stay in London for a few more days. Which might be a good thing for me.
Told her about my mistake.
hardy har har.
Next time some retard asks of the prettiness of any of my friends I say NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO.
Sorry friends but it's to protect youse.
Oh hehe.
Hope he doesn't read this. If you are I'M SORRY.
Just had a coupla ideas or RyanAir. But I have no idea how to present them. Yet. It'l come. In fact, it came while I was writing this.
Joey calls. Talk shit for abit, and then tells me he's booked a table at four seasons at bayswater for 7pm.
hoooh boy.
At least Ivy will be able to taste the often-mentioned-always-referenced-but-I-haven't-tried Four Seasons Roast Duck©. Just because it is SO GOOD as I'm told. We'll see.
Also asked if I wanted to stay over at his place tonight so it would be easier to pick up Ivy at 8 tomorrow. Technically he's right. His abode is only a bus's ride away, 15 mins from Heathrow. Waking up late, PS3, all those are very good incentives. But then I remind myself I've been waking up late for the past few days already.
I'll have none of that.
So for all intents and purposes I declined his generous offer.
10 ten times at least.
Sigh.
He's cool tho, just a dick sometimes.
And very pushy.
Anyways. Tomorrow big day. Ivy coming. Wimbledon. Four Seasons. I'm letting Joseph pay this time. Better turn in early. After I do up the RyanAir ad of course.
Cog
Technically we're cogs in some kind of machine or other. The question is which cog do you aspire to be?
daily writing: Missed
This time it will be more daily than the last.
My books finally arrived yesterday, and I'm going with Pick me as my first read. It's as full of energy, enthusiasm and wit as a normal book about advertising, it just hasn't told me anything new so far. Whatever. I'm only 30 pages in, I'll judge after reading the whole thing.
Ivy is supposed to be coming tomorrow. 8am in the morning she arrives. big day.
My books finally arrived yesterday, and I'm going with Pick me as my first read. It's as full of energy, enthusiasm and wit as a normal book about advertising, it just hasn't told me anything new so far. Whatever. I'm only 30 pages in, I'll judge after reading the whole thing.
Ivy is supposed to be coming tomorrow. 8am in the morning she arrives. big day.
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